What’s the first thing you do when a recruiter calls? You pretend you’re not talking to a recruiter.
We’re all familiar with that awkward moment, when a recruiter calls and you need to pretend you are talking to your mother. So when Chantal Manning-Knight approached Interbrand to look at rebranding, we thought why not reposition her business in a way that not only presents her skills, experience and passion for people, but also addresses the need for absolute secrecy and discretion.
Addressing the standard hurdles of changing jobs – secret meetings, awkward phone calls and absolute discretion – we avoided all reference to recruitment whatsoever. Instead we created Cloak & Dagger: online emporium of coats and knives (and jobs).
Potential candidates can browse an online store that specialises in personalised fittings, tailoring and alterations. They can learn about Cloak & Dagger’s philosophy, history and process, register for catalogue and product updates (new jobs), and even book in for a fitting (interview). All without revealing they are actually considering a career move. CVs are presented as ‘creative partnerships’ with the Cloak & Dagger team.
Expertly printed by The Distillery.