Throughout the year, we open up our studio to design schools. We love it because it not only gives students an experience of how we work, it gives us the opportunity to learn from tomorrow’s brand makers.
Over the past few weeks, our Creative Director Oli Maltby has been working with Tractor as a Design Mentor. This saw him developing a brief for the Sydney design students using a fictional TV channel as the challenge. Four days later, the students joined us in the Interbrand studio, where they pitched their concepts and ideas to Oli and our Senior Designers Dan Ingham and Ed Hall for feedback.
We had a great night meeting the crew and we were really impressed with the presentations. We got to see some fantastic work.
Thanks to Tractor for involving us – we’re looking forward to the next one. Read more here.