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Throughout the year, we open up our studio to design schools. We love it because it not only gives students an experience of how we work, it gives us the opportunity to learn from tomorrow’s brand makers.

Over the past few weeks, our Creative Director Oli Maltby has been working with Tractor as a Design Mentor. This saw him developing a brief for the Sydney design students using a fictional TV channel as the challenge. Four days later, the students joined us in the Interbrand studio, where they pitched their concepts and ideas to Oli and our Senior Designers Dan Ingham and Ed Hall for feedback.

We had a great night meeting the crew and we were really impressed with the presentations. We got to see some fantastic work.

Thanks to Tractor for involving us – we’re looking forward to the next one. Read more here.

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Tractor & Interbrand

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With a reputation as one of the ‘not to be missed’ events on the AGDA calendar, we were chuffed to have Mike our Motion Director invited to be a guest speaker at the AGDA Shot Down event, which took place at Play Bar on June 18.

Shot Down is an opportunity for speakers to talk about work that’s been unseen, unheard, unrealised and under appreciated.

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Mike at AGDA Shot Down

Mike spoke about his working life as a motion designer at Interbrand, and how his role sees him involved in projects from the very beginning – working right from the conceptual phase to make our brands move. He had the crowd hanging on his every word as he talked through two of our client projects that were shot down, addressing what the client needed, what we aimed to provide and why it didn’t make it.

It was a fantastic evening. Thanks as always to our friends at AGDA for involving us – look forward to the next one!

Shots by Chris Maclean.

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If you’re a regular reader of Interbrand’s Stand Apart, you’ll know that Chris Maclean, our ECD and Mike Tosetto, our Motion Director have been chosen as creative industry mentors for The Loop’s Portfolio Masterclasses taking place this Saturday as part of Vivid Sydney.

In the lead up to the event, the Loop interviewed Chris about his career so far, what inspired him to be a designer in the first place, and why your first job in the industry is so important. Read Chris’ interview here.

 

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Chris mentors for The Loop

And if you are Sydney based student, recent graduate, or just a designer looking for some industry advice, head down to the MCA this Saturday June 7 for The Loop Portfolio Masterclasses. These sessions are a great opportunity for you to talk through your portfolio and grab some tips from the best in the industry.

Chris will be at the Graphic Design & Illustration masterclass from 10:00am – 12:00pm.

Mike (our Motion Director) is also an Industry Mentor. He’ll be at the Film, TV, & Animation Masterclass from 1:00 – 3:00pm.

Thanks again to the Loop for involving us. See you on Saturday!

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As a regular columnist for Marketing Magazine, Sergio, our Associate Strategy Director, continues to share his views on branding.
His latest piece, Gamification: a business and societal model for the 21st century (May 23) talks about how a gamifying strategy has the ability to embrace complexity, smoothen change, increase a company’s bottom line and, ultimately, the potential to transform people into enterprises for themselves.

We’re also excited to announce that earlier in the month, Sergio was invited to become a regular contributor to US based BrandChannel.

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Brand new thinking from Sergio

His first two articles are now live:

Oz Marketing: Australia Pitches Itself as a Foodie Destination (May 19)
Through food, Australia has spiced up its rugged roots with the influences of generations of Asian, Middle-Eastern, and Mediterranean immigrants to slowly cook an exquisite, and still emerging, national identity that promises to conquer international markets by the stomach!

For Wearable Tech Brands, a Lesson from EVs in Drive to Mass Adoption (May 21)
If wearable tech is about quantifying yourself, it’s important to understand that people see, measure—and yes, desire—the world in different terms. In order to drive mass adoption, the wearables category needs to design features and cast brand ambassadors that trigger people’s unconscious desire.

And given Sergio is multilingual, it was only a matter of time for him to begin writing in one of his other five languages. You can now also find him writing regularly on Branzai, Spain’s #1 branding blog. He’s had three articles published so far.

Spanish speakers – esperamos que les haya gustado!

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For those of you in Sydney this Saturday, Doug, our Strategy Director will be representing Interbrand at Vivid as a member on the panel for “2020: Adapt or Die”, talking brand creativity – and creative of all kinds!

Organised by AGDA, the half day session features 20 industry visionaries sharing their ideas on the future landscape of creativity and the importance of forward thinking brand strategy. It’s sure to be a lively morning.

You can learn more about the panelists and buy your tickets here. Be quick – It’s selling fast!

We look forward to seeing you there- and thank you AGDA for involving us.

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Doug talks brand creativity

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How much do you know about the Trefoil, the brand symbol for Radioactivity?

Our ECD Chris Maclean recently wrote a piece for Grafik Magazine in the UK about the history behind its creation, and how it developed into the fear-inducing symbol it is today. Read it here.

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Chris talks Brand Icons

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Mike, our Motion Director, is one of the most energetic and enthusiastic people you’ll ever meet. He’s always doing his bit to improve our motion skills, and we’re really glad he’ll be paying it forward this year at Vivid Sydney as a creative industry mentor for The Loop’s Film, TV & Animation Portfolio Masterclass.

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Mike mentors for The Loop

In the lead up to the event, The Loop interviewed Mike about what inspired him to get into motion, his career to date, and his top professional tips.

The Loop are holding masterclasses on Saturday June 7 at the MCA. If you are a student, recent graduate, or just need some great industry advice and networking opportunities, head over!

Mike will be at the Film, TV & Animation Masterclass from 1:00 – 3:00pm.

Chris (our ECD) is also an Industry Mentor. He’ll be at the Graphic Design & Illustration masterclass from 10am – 12:00pm.

Thanks to The Loop for involving us!

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Having shaped the voices of many of Australia’s biggest companies, our Senior Writer Lex is not shy about using the power of language and verbal identity to create world changing brands.

Over the last few months Lex has been sharing her thoughts and expertise with students studying Graphic Design at Shillington College. She has presented a number of sessions on the power of brand voice and how words can make you a better designer.

We know Lex is exceptional, and it thrills us to know she’s sharing her smarts and inspiring a new generation of creatives at Shillington. Awesome work Lex!

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Lex on Verbal Identity

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Our Executive Creative Director Chris has spent his career convincing clients to do things they didn’t know they were capable of. From the epic transformation of Telstra to changing government policy about Alzheimer’s disease, he bravely pushes big brand ideas and our clients to do more interesting, innovative and inspiring work.

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Chris talks brave brand ideas

Earlier this week he made the trip to the Canberra to share his experiences with the ACT AGDA community. To a room full of creatives, Chris spoke about why we need to inspire clients to take creative risks, and shared how to empower them to solve problems differently and make strong connections with their audience.

We weren’t surprised at all to hear his talk was wildly entertaining! And thanks as always to AGDA for involving us.

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We’re not ones to pass up invitations to have our opinions heard – especially when it comes to branding. So when RMIT invited Interbrand Melbourne to speak to their 2nd year Design Communication students, we jumped at the chance.

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Brand identity: Interbrand at RMIT

On the topic of ‘The role of identity in branding’, our Melbourne General Manager, Nick Davis, had plenty of thoughts to share. Starting with the point that a brand is a business’ single greatest asset, he illustrated how the best brands are those steered by an uncompromising, singular vision. The role of brand identity then, he suggested, is to bring to life, articulate, and reinforce this vision at every opportunity.

Using examples including our own agency work from the past 12 months, Nick then provided insight into how we build brand identities. On the creative process, he discussed why we believe in communication not decoration, and designing feelings not logos. He also shared our thoughts around how strategists and designers should work collaboratively.

Big thanks go to RMIT and Joe Palmieri for giving us the floor – it was a pleasure to engage with up-and-coming designers and we look forward to the next instalment.

 

 

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We’re all really proud of Conlan, our up-and-coming Motion Designer who was named as a finalist in the NewStar design awards during the AGIdeas Look Upstairs design festival this year.

Conlan received the nomination for his Comedy Channel brand identity work, completed whilst he was studying at Swinburne University. His work has now been featured alongside some of the most inspiring creative and branding talent across the globe, in the festival’s annual book. Our Melbourne brand agency, where Conlan’s based, couldn’t be more excited!

And if you look closely in the photo above, you’ll see him on stage with the other finalists during the announcement (fifth from the left).

Well done Conlan!

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Conlan’s a NewStar Design Awards finalist

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A special shout out goes to our ECD Chris Maclean this week, the gentle giant, who is celebrating six years with Interbrand.

Chris’ influence and hard work over these six years has helped to transform brands such as Opera Australia, Griffin Theatre Company, Alzheimer’s Australia and Queensland Art Gallery / QAGOMA, as well as countless more. He led the team responsible for the rebrand of Australia’s biggest brand, Telstra, and has been recognised as one of Australia’s Power 20 by Australian Creative magazine for his bravery in the creative industry. He’s also a regular speaker at colleges and events across the country – inspiring designers, writers and other creative individuals to use their skills to create and craft brands that change the world.

We’re incredibly proud to work alongside Chris. He’s an inspiration and a mentor to all of us.

Here’s to the years ahead!

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Chris Maclean: 6 years at Interbrand!

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The Design Kids are a really impressive bunch of people. They recently featured us on their site, asking our Creative Director, Ben Miles, to share his thoughts on Interbrand’s process … what makes us tick, some general banter, and most importantly, his tips for design grads starting out. Read Ben’s full interview here.

And… if you’re a Design Kid that wants to spend some time in a Sydney or Melbourne brand agency, we’re always keen to hear from design, comms, marketing, and business students interested in brands who’d like to join us as interns. Send a note about yourself and a link to your portfolio to jobs@interbrand.com.au

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Our Creative Director’s tips for Design Kids

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Awards season is underway. An exciting time for Interbrand, and also a fitting time to raise awareness and understanding of the role of Brand in the design community. Last week our Creative Director Oliver shared his view, calling for the industry, and awards programs in particular, to rethink the way they approach and award branding work.

The article was picked up by Desktop magazine, so if you haven’t read it already, you can access it here. 

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Oli talks branding & awards

1.Chris at Place

Place is a development program and exhibition that showcases young, upcoming designers’s visual explorations using the one word brief of ‘Place’. Each designer who is featured has been chosen for their ability to produce culturally engaged conceptual work across various media including information design, print and publication, typography, illustration, design for web and digital.

Our Executive Creative Director Chris was invited to participate in the program, playing a crucial role as an industry mentor. In the weeks leading up to the exhibition, Chris worked closely with the designers, meeting them regularly to help them build on their ideas and visualise and refine their works.

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Chris mentors at Place

We were thrilled to attend the opening night of the exhibition, where to a full house Chris delivered an inspiring talk on “The place of design”, encouraging designers to use their talents to contribute to the value of design in society, and showing how by focusing on the things that matter, design can truly change the world.

Congratulations to all of the designers exhibiting and Joe Tarzia from Zé Studio who also served as an industry mentor. And thank you to Joanna Grygierczyk and Place Associates for involving us. We had a brilliant time.

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A worthy Stand Apart mention to our Melbourne Associate Director of Strategy, Sergio Brodsky, who has found himself a regular publishing fixture of Marketing Magazine. Sergio is beginning to distinguish himself with his thoughtful musings on some of the tougher questions facing branding today. Well done Sergio! Make sure you check out some of his articles below:

Refuting James Surowiecki from The New Yorker, with his point of view on why brands have a strong future as opposed to none, in his article; Dawning of the brands, or: why The New Yorker is wrong (March 19).

Football and branding are not just about scoring – they’re about winning (March 4) is an investigation into whether or not Adidas is right to exploit a sexist interpretation of Brazil’s national image in building its national brand. Tough stuff.

Branding comrades stop the logo blabbering - let’s start the brand building (Feb 25) provides a critique of the games as an exercise in Nation Branding, and of brand as a focus solely on graphic identity. Timely considering Russia’s subsequent annexation of Crimea, and that it has probably undone $50billion of investment thrown at the games.

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Sergio in Marketing Magazine

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At Interbrand we are big supporters of the Australian Graphic Design Association (AGDA). So naturally, we’re pretty thrilled to announce that we have two Interbranders representing the AGDA NSW chapter this year.

Mike will be taking the lead as Chairman and Ben joins the team as a Councillor.

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MIKE & BEN REPRESENTING AGDA NSW

There’s lots of positive energy and momentum around AGDA at the moment and if you didn’t get around to joining up last year – AGDA would love to welcome you as a member. AGDA have an excellent new NSW Chapter in place that we know will work hard to bring you some great events, ideas and initiatives.

Membership is completely tax-deductible and includes heavy discounts on things like award entry and a whole range of benefits. Visit this page to join the AGDA community.

Congratulations to Mike, Ben and everyone chosen this year to represent our industry- we’re very proud. Get involved, and watch these pages as we share the AGDA love throughout 2014.

AGDA NSW State Chapter:
Mike Rigby Chairman (Interbrand), Jason Little Vice Chair (Re), Justin Smith (End of Work), Linda Jukic, Jorge Castillo (Canvas Group), Graham Barton (Folk), Ben Miles (Interbrand), Julie Faktor (Moon).

AGDA NSW Sub Committee:
Kasia Wydrowski (Eskimo), Louise Lammers (TAFE), Julie De Paoli (Eskimo), Cat van der Werff (freelance), Alexis Waller (Re), Matt Green ( DT Digital), Matt Leech (Think Education), Chris Dale (DT Digital), Xandro Lombardi (Martin College), Sean Aley (freelance), Justine Lesmana (freelance), and of course, Anita Lyons managing the NSW Office.

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A massive thanks to Eleonora our Sydney strategy intern, who came to us all the way from Stockholm University where she’s in the final stages of completing her Masters in Marketing.

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THANKS ELEONORA

Ele joined the Strategy team for 17 weeks which filled a work experience component of her course. During that time she helped the team to analyse and solve some truly wicked brand problems for our clients, not to mention getting into the Interbrand spirit, working and partying hard and no doubt making some great friends along the way.

Not that it’s all fun and games, but Ele got the chance to experience the dizzying highs, terrifying lows and the creamy middle that makes up agency life; which she assures me was as fascinating as its was illuminating, and will probably end up being dissected as part of her final thesis.

At Interbrand, we like to help by offering internships to talented fresh blood. And we’re always keen to hear from design, communications, and marketing students who’d like to join us for the experience.

If you’d like to be considered, send your CV and examples of work through to jobs@interbrand.com.au

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We’re thrilled to introduce our final Stand Apart winner for Sydney this year, Maud.

Stand Apart is the opportunity for everyone in the studio to recognise an Interbrander who consistently goes above and beyond. Having only joined our team five months ago as a Senior Client manager, Maud has certainly made an impact, both in the studio and with our clients. Interbranders had glowing things to say of Maud – of her patience, her warmth, her cool-headedness, and of course the brilliant work she does day in, day out.

Maud was rewarded with a new IPad air and hugs from the studio. And after the announcement, we celebrated Sydney style with fish and chips by the harbour, some frisbee, and a crazy, bat-breaking game of rounders.

Congratulations Maud - c’est magnifique!

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STAND APART MAUD

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A little while ago our ECD Mike took part in AGDA’s first Pecha Kucha night. With 20 slides, and a tiny 20 seconds per slide, Mike joined six other industry leaders to give his perspective on the future of design. Mike made the point that design can be a powerful transformational force for business, culture and society at large. And he also made an impassioned call for designers to stop underestimating their ability to make a positive difference.

You can watch and listen to Mike’s talk above, and follow this link to view the videos from all the other speakers.
Big thanks to AGDA and everyone else that contributed to such a great night.

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Mike at AGDA Pecha Kucha