As part of the launch of our rebrand of SKY Movies we collaborated with digital agency Sixty40 to create 18 channel idents. Created to share SKY’s passion for film and inspired by some of the most loved movies, the idents cover the full range of genres and emotions you discover on the SKY Movies channel – from laugh out loud to couch-side cliffhangers. Each ident uses the the SKY angles we developed for the SKY NZ masterbrand and are loaded with energy, charm, and personality.
And we aren’t the only ones who think the idents are brilliant! They’ve been awarded a Gold in the Best Channel Identity category for the PromaxBDA New Zealand 2014 Awards. A massive achievement! Congratulations to the team at Sixty40, Rumble Studios, who were responsible for all of the sound design and original music compositions, and to the internal team at SKY NZ.