We love the challenge of giving life to the brands we create. And one thing that makes us even happier is when we see other agencies and marketers take the brand and run with it. ahm's most recent venture is the latest great example of this.
Interbrand started in 1974 when the world still thought of brands as just another word for logo.
Since then, we have helped change brands into valuable business assets.
In fact, we believe brands can change
And we believe the only way to do this is to have an idea. Equal parts logic and magic. The product of discovery, truth, bravery and imagination. The undeniable and unbroken thread that connects everything you create, every decision you make, every action you take. Ideas are our obsession.
In our studios in Sydney and Melbourne, it’s this obsession that makes us stand apart, and it underpins the work we create for our clients, their businesses and brands.
If you’d like to know anything more, feel free to contact us.
With its newly carved role as the health insurer that stands up for people with a “waste not” mindset, ahm has been finding other ways to express this purpose. Specifically, the brand has turned its hand to hosting fashion exchange events across Australia.
What do these involve? Well, people are invited to bring their unwanted items of clothing and swap them for others brought by similarly-minded others. It’s a fantastic way to re-purpose your clothing without having to spend any money at all. And it’s a brilliant way to affirm ahm’s brand message, creating conversation and interaction with bargain hunters and savvy shoppers.
A fitting gesture that reinforces the brand’s intent has seen ahm partner with Nova 100 and the Australian Red Cross to ensure all leftovers are collected so nothing goes to waste.
It’s great to see ahm turning heads. We look forward to seeing what it does next.
We were thrilled to discover over the holiday break that our identity work for Opera Australia was named one of the Best Identities of 2013 by two International branding sites, Brand New and Brandemia.
A division of Under Consideration and based out of Texas, Brand New is one of the best showcases of corporate and brand identity work, covering redesigns and new designs of companies, organisations, and well-known products.
We came in at number 11 on the 2013 Best Reviewed Identities list, amongst some brilliant work from across the world. You can view all of the winners here.
Based in Madrid, Brandemia curate branding and corporate identity work for Spanish speaking audiences. In their 2013 Brandemia awards, we placed at number for 9 Best International Brand. Our Interbrand Spain team were also recognised, placing at number 2 in the Best agency in Spain or Latin America list.
We are so honoured and excited!! Our thanks to Brand New and Brandemia, and congratulations to everyone who made either (or both!) of these lists.
On June 12 we hosted our fourth Brands Under The Spotlight event at Griffin Theatre Company.
Our theme this year was Employee Engagement. And for us, this means focusing on the very important people who can make or break your brand:
We ran a series of presentations and panel discussions with speakers from Bain & Company, 8 Hotels, Realestate.com.au, RedBalloon, Telstra and Interbrand.
Over the course of the morning we spoke about the role of brand in inspiring and connecting your people, attracting and retaining talent, why internal communications should never be just an after-thought, and how your employees can best influence your Net Promoter Score (NPS).
We'll be posting videos from the event over the next few weeks, beginning with the panel session, Attracting, hiring and developing on brand.
This session featured Roslyn Boughton from RedBalloon, Rowena Carter from 8 Hotels, and our own Adele Tarnawski, discussing why and how your brand can help you to stand apart (and ahead) from your competitors.
Follow us @InterbrandAusNZ and join the conversation on Twitter with #brandVIP, or give us a call if you'd like to know more!
We're delighted to announce that Igloo has been awarded a Bronze Design Lion at Cannes. When we gave life to Igloo we knew he was something special, and it looks like the judges agree. He's over in Cannes right now, mingling with the crowds and doing the party circuit. Well, he does live for entertainment after all! Congratulations Igloo, we love you!
If you'd like to learn more about our brand for Igloo, for Sky TV New Zealand, click here.
This year we are focusing on the very important people you need to connect to your brand: your employees. Because your brand doesn’t write your policies, answer the phone, greet your customers or create your products. Your people do.
The half-day event features a series of presentations and panel discussions with speakers from Bain & Company, 8 Hotels, Realestate.com.au, RedBalloon, Telstra and Interbrand.
We"ll discuss how you can use your brand to attract and retain talent, debate the merits of employee value propositions, talk about why internal communications should never be just an after-thought, and share how your employees can best influence your Net Promoter Score. And we"ll also provide you with practical ways to engage your employees by inspiring and connecting them to your brand and your business.
We’re aiming to debate, challenge, present and engage with audience and presenters alike, and ultimately, we expect everyone will have a
point of view.
If you would like to join us on Wednesday 12 June, then contact us at RSVP@interbrand.com.au for details. Please note that tickets are very limited.
Or follow us @InterbrandAusNZ and join the conversation on Twitter #brandVIP
Every year, Interbrand hosts the Best Work Awards, a celebration of only the most outstanding work from our network of more than 35 offices around the world.
And we’re pleased to say that we won 4 awards this year.
Best Brand Engagement for Telstra’s The Buzz, helping them embed Net Promoter Score at every level of the organisation.
Best Brand Introduction for Bookworld, one of the fastest growing online book retailers in Australia.
Best Innovation for Clients for Al Carbon, a relationship that has gone from strength to strength – creatively, strategically and commercially.
And, last but not least, Best OneFirm Collaboration for our involvement in the European pitch to retain the partnership with Deutsche Telekom.
We also picked up honourable mentions in 4 further categories – Best Brand Strategy for AHM, Best Packaging for Australia Post, Best Verbal Identity for St. Andrews Church and Best Brand Expression for New Theatre.
We're thrilled to bits to have been recognised by our fellow Interbranders across the world, well done to all the team and all our clients.
Last week, AGDA gave us a call to let us know a group of TAFE students, from the Great Lakes TAFE campus in Worimi Aboriginal country, had secured funding to get more involved with AGDA's current program. As this year is all about collaboration, and they were driving a long way for one event, we thought it would be a great idea to get them in to show them around Interbrand and our approach to design.
It was a really fun presentation headed up by Design Director Ben Miles. The session was a combination of Interbrand's philosophy, tips on getting into the industry and how to use your passion for good. With a lot of laughs and good times along the way. We hope to make our way up to Tuncurry soon for another session.
Thanks to Tafe for getting involved with AGDA and supporting the creativity of NSW.
We had the pleasure of hosting B&T in our Sydney studio the other week, and you can now find out all the answers to their questions in B&T’s latest studio profile, Behind The Doors Of...Interbrand.
Click here to read all about how we got to where we are today, our history, work and philosophy – from rebuilding our own brand to changing the worlds of our clients and their customers.
So, after last year's Best of Show accolade for New Theatre, it's a real honour to be the most awarded agency in Australia for IGLOO and Bookworld at this year’s awards. What’s more, we picked up our first award win for our motion design, let’s hope it’s the first of many.
Thanks Brand New, and congratulations to all the winners.
An annual publication that highlights the world’s most valuable retail brands, this year’s report was notable as, for the first time since 2009, the Australian retail environment was analysed in depth. Beyond a ranking of the best performing retail players, the report pointed to significant shifts in the environment, not least the impact of ecommerce. Despite being repeatedly cited as costly and without sufficient evidence of return, it was noted that those who moved quickly and decisively in ecommerce were those that triumphed in 2012.
Following a warm welcome of coffees, pastries and hellos, Andy Wright, our GM and Head of Brand Experience, took us through the findings.
Andy spoke about the widening gap between the expectations of the Australian consumer and Australian retailers, with commentary around the lack of creativity and differentiation in the retail market. He warned of new competition from overseas that poses a serious challenge to homegrown retailers. This both in the form of traditional retailers acting with a responsiveness and entrepreneurialism seemingly absent from the Australian market, and digital innovators who are rapidly developing their customer service and supply chain models to deliver to the needs of the Australian consumer.
Andy’s presentation was followed by an opinion piece from Pete Williams, CEO of Deloitte’s Centre for the Edge. Pete argued that Australian retail needs to be far more responsive and nimble in the face of seismic change. He also challenged retailers to “get over their fear” of mobile and embrace it as an intrinsic part of the customer experience for now and the future.
For more information and a full copy of the report, click here.
The REBRAND 100 Global Awards is the first and most respected recognition for repositioned brands, and it is featured in such publications as The Wall Street Journal, CNN Money, and Bloomberg Businessweek. The awards focus on telling the complete story of a rebrand, from strategy to creative, including details of before and after, and the impact of the work in terms of commercial objectives.
Over the past 12 months, we’ve worked hard with both Alzheimer’s Australia and QAGOMA to help them reposition and change their world, and we couldn’t have done it without the unique combination of strategists, graphic designers, motion designers, writers and managers whom make up Interbrand.
What a great way to start the year!
Last week Damian presented to a sell-out crowd at AGDA about the principles for building a successful branding firm.
Looking at the need for the design and branding industry to extend its influence in the business world, he spoke about the importance of industry growth, professionalism and innovation.
There weren’t any magic formulas for success. Instead, he took a look at the following themes:
• Deciding what kind of business you do and don’t want to be — and sticking to it
• Why your business model should be as creative as your work
• Having something interesting to say: The power of a fresh point of view
• Being uncompromising about finding BIG talent
• Treating new business as an extreme sport
• The importance of curating your portfolio
• How profits set you free
Last week Mike spoke to a sold out crowd at the Brisbane State Library on 'Life Beyond Logos'. The AGDA talk discussed the transition from an industry once fixated with logos and corporate identity, to one now fully embracing the full power of branding.
In an era of exponential change and unprecedented financial / environmental crises. Mike discussed how brand designers have had to re-think how we create and manage brands, and even our own role within society.
He shared some recent examples of brands that have – with the help of their creative partners – managed to completely reconfigure their businesses in order to contribute more meaningfully to the world.
He shared his belief that design and branding can – and indeed should – be a transformational force, not simply a lick of paint. That it can reshape businesses, challenge perceptions, unite culture and on occasion, change the world.
We’re very proud to announce that our work for QAGOMA is continuing to gain recognition internationally. At the recent International Design Communication Awards (IDCA), QAGOMA was awarded best branding campaign and 3rd for best logo.
We were in good company with MoMA, the Museum of Everything, the Guggenheim Museum and the Montreal Museum of Fine Arts also among the awards winners. The presentation was held at Christie’s at the Rockefeller Centre in New York.
With that in mind, we’re gathering experts in a range of panels and presentations designed to look at how to address the new world of retail. How do you set the stage for powerful experiences, and what’s the ideal mix of design and technology? In a world where it’s often the little things that matter, how do brands make a big impression? And how can we shift people from online and offline to standing in line?
Speakers include John Batistich from Westfield, Peter Williams from Deloitte Digital as well as representatives from leading online retailers and unique boutique owners – and us. We’re aiming to debate, challenge, present and engage with audience and presenters alike, and ultimately, we expect everyone will have a point of view.
If you would like to join us on Thursday 14 June, then contact us here but please note that tickets are very limited. Or, feel free to follow us @InterbrandAusNZ and join the conversation on Twitter #brandspotlight.
Mike presented some of his thinking on the subject of creativity for social good. He spoke passionately about his belief that design and creativity can – and indeed should – be transformational. It can challenge perceptions, revitalize businesses and on occasion, change the world.
Many thanks to Lulu, Rachel and Andrew from Billy Blue and of course the Vivid team for organising the event.
You can read some more of Mike's thoughts on the power of creativity in this Q&A posted on The Disciples of Design site yesterday.
At Interbrand, we believe that brands have the power to change the world, and recently we got the proof.
Last year we designed the new brand for Alzheimer’s Australia – designed to put a fighting spirit at the heart of the brand to raise awareness of the public and government. Last week the Australian Federal Government announced aged care reforms and their plan to tackle dementia, making it a major health priority.
This achievement is the first goal in a ten year plan we delivered as part of the rebrand. It's huge news for both Alzheimer’s Australia and ourselves.
The Government’s proposals for tackling dementia address the key priorities in our Fight Dementia Campaign. Particularly; timely diagnosis; improving the quality of dementia care; improving acute care services; support for people with younger onset dementia; and expanded support through the National Dementia Support Program to improve access to better coordinated services.
Ita Buttrose, President of Alzheimer’s Australia, said the Government’s package showed that the Prime Minister and the Minister for Mental Health and Ageing, Mark Butler, have not only listened to people with dementia but have responded comprehensively to their priorities.
“It’s great to see a genuine focus on dementia in the aged care reforms.
Dementia is getting the attention it deserves.”
For us at Interbrand this is the best news that we could expect to hear. Our rebrand of Alzheimer’s Australia has done exactly what it was intended for – getting people talking about this devastating disease. Having the Australian government take notice of our campaign highlights the importance of branding and what it’s capable of doing.
Changing the world.
You can read the full press release here.
Every year, Interbrand announces the internal Best Work Awards, which celebrates the best work from our 35 offices around the world.
This year we are delighted to announce that Interbrand Australia has won awards in two categories. Alzheimer’s Australia for Best Brand Expression, and Telstra for Best Brand Introduction. We also won an honorable mention for Verbal Identity, for a project which we can’t quite talk about yet.
But that’s not all. We were also given the ultimate award from the competition – The CEO award, which honours the office which best exemplifies our core values. This year they gave it to Interbrand Australia, which encompasses both Sydney and Melbourne.
We’re delighted to have received this recognition from our friends around the world.
This was every designer's nightmare brief - create an invitation for the wedding of two close friends. John and Sarah wanted to avoid all of the romantic cliches associated with wedding invitations. Instead, our brief was to create something fun and unique and capture their playful sense of humour.
A homage to the often parodied 1939 government poster emerged. Invitees receive either a printed poster, tea towel or mug. The play on words captures the couple's sense of humour as well as referencing the nerves often felt on the big day. The crown icon of the original poster was replaced by a wedding ring. Each limited edition item is hand numbered, providing a keepsake for friends and family.
Best of luck to John and Sarah for their big day.
We’re delighted to have been recognised at this year’s Brand New Awards, which celebrates the best brand identity work from around the world.
Two of our projects stood out for the judges. Our brand identity for New Theatre was awarded Best Comprehensive Identity Program while Alzheimer’s Australia was given an honourable mention for comprehensive brand identity. To top it off, New Theatre was given the ultimate accolade of Best in Show.
Brand New is the world’s largest forum for discussing new brand identity and we’re obviously incredibly proud to have had our work recognised. Well done to all involved at Interband Australia, and congratulations to all the other winners.