Today Interbrand launched its 15th Best Global Brands Report.
Damian Borchok, CEO for Interbrand Australia and Steve Pozel, Director of Object: Australian Design Centre spoke to an audience of 80 senior marketers at Sydney Opera House. Sydney Opera House was the ideal venue for the launch: Apart from being a client, Sydney Opera House is one of Australia’s truly globally recognised brands.
In addition to presenting findings from the report, Damian looked at the impact of technology on how business and brands work.
Steve Pozel spoke about power of design thinking and its ability to find new answers to new challenges.