The Communicating the Museum conference is the world’s leading arts communications conference, attracting people from 2,500 arts and culture organisations each year to a cultural hub. It was recently hosted in locations across Sydney, Melbourne, and Hobart.
As part of the Melbourne leg, Nick Davis, our Melbourne GM featured in a moderated conversation with Museum Victoria CEO, Patrick Greene. Hosted at the Melbourne Museum, they discussed the role of branding for museums in general; using brand to bring Museum
Victoria’s “networked museum” organisational strategy to life; and the critical role that leadership must play in embedding brand within a museum organisation.
Nick spoke about why there is more opportunity than ever to build meaningful relationships with audiences, and focus on the now and next as much as the past. He also urged delegates to ensure their museums seek to present a point-of-view over and above merely showing, so to create a more differentiated and unique experience for audiences.
Thank you to Agenda for involving us.
Pictured from left:
Rod Macneil – Head, Communication and Partnerships, Museum Victoria
Patrick Greene – CEO, Museum Victoria
Nick Davis – GM Melbourne
(Thanks to Rob Chivers for the photo)